The Journal of Management, Digital Business, and Entrepreneurship

Optimizing Employee Work Quality Through Work Facilities, Training, and Leadership Style: Evidence from Gogo Fried Chicken Jimbaran

2025-05-06T03:09:49+00:00

This study aims to analyze the effect of work facilities and job training on employee work quality with leadership style as a moderator variable at GOGO Fried Chicken Jimbaran branch, Badung Regency, Bali. All 12 employees were used as research respondents, so the population and research sample were the same. Data were analyzed using multiple linear regression with classical assumption tests, including normality, heteroscedasticity, and multicollinearity tests, to ensure the validity and reliability of the model. The ANOVA test results showed that the regression model was significant with a p value of 0.002, indicating that the independent variables and their interaction with leadership style simultaneously affect work quality.

The results of the regression coefficient analysis show that work facilities have a significant positive effect on work quality, while job training has a significant negative effect if not accompanied by effective leadership. The interaction between work facilities and leadership style shows a negative effect, while the interaction of work training and leadership style has a significant positive effect on work quality. The coefficient of determination (R² = 0.832) indicates that 83.2% of the variation in work quality can be explained by the independent variables and their interactions. The findings confirm the importance of synergy between facilities, training and leadership in improving employee performance.

The Effect of Customer Relationship Marketing and Promotion on Loyalty with Customer Satisfaction as a Mediating Variable

2025-05-06T03:15:27+00:00

This study aims to analyze the effect of Customer Relationship Marketing (CRM) and promotion on customer loyalty with customer satisfaction as a mediating variable. The research was conducted on 341 respondents of Bank Mega Buah Batu Bandung Branch customers who were selected using purposive sampling method based on certain criteria. The research data were collected through a structured questionnaire, then analyzed using the Partial Least Square (PLS) method with the help of SmartPLS 3 software. The variables studied include CRM, promotion, satisfaction, and customer loyalty as the core variables in the research model.

The results showed that CRM has a significant positive effect on customer satisfaction and loyalty, both directly and indirectly through the role of satisfaction as a mediating variable. Sales promotion is also proven to have a positive effect on customer satisfaction, but its direct effect on loyalty tends to be negative. Interestingly, the effect of promotion turns positive when mediated by customer satisfaction, so the mediating role of satisfaction becomes very important. Thus, this study confirms that customer satisfaction is a crucial factor that strengthens the relationship between marketing strategies and customer loyalty. The findings provide practical implications for banks to further emphasize sustainable CRM strategies and promotions oriented towards increasing customer satisfaction in order to build long-term loyalty.

Analysis of the Effect of Product Quality and Price Discounts on Customer Satisfaction in the Fast Food Industry

2025-05-06T03:18:55+00:00

This study aims to analyze the effect of product quality and price discounts on McDonald's customer satisfaction in Bali. The background of this research is based on the phenomenon of declining McDonald's revenue in the first quarter of 2021, which indicates that there are certain factors that affect customer satisfaction. The research method uses a quantitative approach with an associative design, where data is collected through questionnaires to 80 McDonald's customer respondents. The analysis technique used is multiple linear regression to determine the partial and simultaneous effects between the variables studied. This research is expected to contribute to academic literature and become a practical reference in marketing strategy.

The results showed that product quality and price discounts have a positive and significant effect on customer satisfaction. The product quality variable has a significance value of 0.039, while the price discount has a significance value of 0.007, both of which are smaller than 0.05. This confirms that the higher the quality of the products offered and the more attractive the price discounts given, the greater the level of customer satisfaction created. However, the coefficient of determination of 18.3% indicates that there are other factors that are more dominant in influencing customer satisfaction. Therefore, companies need to expand the focus of their marketing strategies to be more comprehensive and sustainable.

Analysis of the Role of Social Media and Consumer Preferences in Increasing Online Buying Interest of Students of the Faculty of Economics and Business, Udayana University

2025-05-06T03:23:18+00:00

This study aims to analyze the influence of social media and consumer preferences on online buying interest of Package 7 students, Faculty of Economics and Business, Udayana University. The research method used is a quantitative approach with a Likert-scale questionnaire instrument, as well as multiple linear regression analysis. The F test results show a significance value of 0.006 which is smaller than 0.05, so the regression model is declared feasible to use. These results prove that social media variables and consumer preferences simultaneously have a significant effect on online buying interest. Thus, the research model can explain the relationship between variables empirically and is relevant to current digital phenomena.

The t-test results show that social media variables have a significant effect with a negative coefficient direction, which means that exposure to certain social media actually reduces online buying interest if not managed properly. Conversely, consumer preferences have a significant effect with a positive coefficient direction, indicating that the stronger consumer preferences, the higher the interest in buying online. The R Square value of 0.387 indicates that the two independent variables are able to explain 38.7% of the variation in online purchase intention. The remaining 61.3% is influenced by other factors outside the model, such as price, product quality, and promotion. This research provides theoretical and practical contributions in digital marketing strategies, especially among the younger generation.

The Influence of Consumer Satisfaction Mediating Price on Consumer Loyalty in Shopping at J.Co Donuts in Denpasar

2025-05-06T03:53:40+00:00

This study aims to analyze the effect of price on consumer loyalty with satisfaction as a mediating variable for J.Co Donuts consumers in Denpasar. The increasingly competitive culinary business competition requires companies to be able to determine a pricing strategy that not only reflects value, but also builds sustainable customer satisfaction. The research method uses a quantitative approach with path analysis techniques, involving 30 respondents selected by purposive sampling. Data were collected through questionnaires covering price, satisfaction, and loyalty variables, then analyzed using regression tests. The results showed that price has a significant effect on customer satisfaction, but the effect of price on loyalty, both directly and indirectly through satisfaction, is not significant.

Furthermore, the analysis shows that customer satisfaction does not act as an effective mediator in the relationship between price and loyalty. The indirect effect of price on loyalty through satisfaction is only 0.0147, a very small and insignificant value. This confirms that consumer loyalty is not solely formed by perceived price or satisfaction, but by other factors such as service quality, product innovation, and brand image. Thus, this study implies that companies need to combine price strategies with other marketing aspects to build stronger loyalty. This research also provides an academic contribution regarding the importance of understanding the limited mediating role of satisfaction in shaping consumer loyalty.