GUSTIAWAN, M. R.; NURBASARI, A. The Influence of Brand Ambassador on Consumer Purchase Decisions: A Study of Mie Sedaap Korean Spicy and K-Pop Enthusiasts in Bandung. The Journal of Management, Digital Business, and Entrepreneurship, [S. l.], v. 2, n. 02, p. 67–74, 2024. DOI: 10.58857/JMDBE.2024.v02.i02.p03. Disponível em: https://jurnal.glowscien.com/index.php/JMDBE/article/view/88. Acesso em: 27 may. 2026.