ARYA NUGRAHA, Z.; NURBASARI, A. Impulsive Shopping Behavior via Live Streaming on Shopee: Testing the Theory of Planned Behavior (A Study of Maranatha University Students). The Journal of Management, Digital Business, and Entrepreneurship, [S. l.], v. 4, n. 01, p. 57–61, 2026. DOI: 10.58857/JMDBE.2026.v04.i01.p05. Disponível em: https://jurnal.glowscien.com/index.php/JMDBE/article/view/73. Acesso em: 9 oct. 2026.