Kastanja, J. G., & Janwarin, X. M. Y. (2025). Promotion and Price Discount Strategies in Encouraging Consumer Purchasing Decisions: A Case Study of Indomaret in Amahusu Village, Ambon. The Journal of Financial, Accounting, and Economics, 2(2), 131–143. https://doi.org/10.58857/JFAE.2025.v02.i02.p05