https://jurnal.glowscien.com/index.php/JBESSR Global World Scientific en-US Journal of Business, Economics, and Social Science Review https://jurnal.glowscien.com/index.php/JBESSR/article/view/64 <p>This research aims to analyze human resource development strategies to increase consumer satisfaction in a service context, with a case study at Tustel Kita. This research use desciptive qualitative approach. This research involved three informants as sources of research data. The research results show that Tustel Kita has made various efforts to increase consumer satisfaction, such as providing high quality. However, challenges in human resource development, especially related to the limited number of human resources of only three people, cause problems and potential reduction in service quality. To overcome this challenge, Tustel Kita has taken simple steps such as participating in a mentoring program and making system changes within the organization. Even though it is not optimal, this research recommends a more innovative and structured strategy in human resource development, such as increasing the number of human resources, partnerships, and using technology to support employee learning. With strong commitment and the right strategy, Tustel Kita has the potential to achieve higher levels of consumer satisfaction and achieve long-term success.</p> Shafira Idris Harnida Wahyuni Adda Pricylia Chintya Dewi Buntuang Copyright (c) 2024 Journal of Business, Economics, and Social Science Review https://creativecommons.org/licenses/by-nc-sa/4.0 2024-05-03 2024-05-03 1 2 29 45 10.58857/JBESSR.2024.v01.i02.p01