Analysis of Brown Sugar MSME Income in Lembantongoa Village, Palolo District, Sigi Regency
DOI:
https://doi.org/10.58857/JBESSR.2024.v01.i01.p05Keywords:
revenue, pricing strategy, MSMEsAbstract
Calculating the cost of production is an important thing to pay attention to because competition between MSMEs is increasing in producing quality products at fairly competitive prices. This research aims to determine how HPP is calculated to determine the income of brown sugar MSMEs. The data used is primary data and secondary data. The research was conducted on brown sugar MSMEs in Lembantongoa Village, Palolo District, Sigi Regency. Research shows that the basic price of brown sugar production is Rp. 910,000 per production with a selling price of Rp. 15,000/kg, income reaches Rp. 1,125,000. The importance of managing production costs is to set competitive selling prices in the market and continue to monitor and optimize production costs to increase efficiency and profits. Apart from that, setting selling prices that are in line with market prices is a critical step to maintaining product competitiveness.
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