Sustainable Business Strategy Through Product Innovation in VCO Start Businesses
DOI:
https://doi.org/10.58857/JBESSR.2024.v01.i01.p01Keywords:
Business strategy, Product innovation, Business Model CanvasAbstract
This research analyzes VCO Star's sustainable business strategy and product innovation. This research uses a qualitative approach with a SWOT analysis. The research was conducted at the VCO Star company, Central Sulawesi. This research shows that a sustainable business strategy through VCO Star product innovation is in the form of creating new products that will continue to develop. Currently, the VCO Star company has launched a new product in the form of VCO Star Body Wash, which is based on coconut oil, and these VCO Star products will continue to be developed to meet the needs of the people of Palu City. BMC is an effective management tool that positively impacts business growth, brand image, and long-term relationships with consumers and business partners. These steps create a solid foundation for VCO Star to face changing market dynamics and build a sustainable future.
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